Run a profitable online store
Plain-language, India-specific guides on the numbers that decide whether selling on Meesho, Flipkart and Amazon actually makes money — fees, margins, pricing, GST, returns and the images that drive sales.
How to Calculate Profit Margin When Selling Online in India
A step-by-step breakdown of the real cost stack behind an online order, with formulas for margin vs markup and a worked example for Indian sellers.
8 min readProfit & PricingHow to Set Your Selling Price: Break-even, Markup and Target Profit
Three repeatable methods to price a product on Indian marketplaces — break-even, target-margin and competitive pricing — and when to use each.
8 min readMarketplace FeesUnderstanding Meesho Seller Fees and How to Price for Profit
How Meesho’s low-commission model actually charges you — shipping, returns, GST and the supplier price — and how to set a price that still clears a profit.
9 min readMarketplace FeesUnderstanding Flipkart Seller Fees: Commission, Shipping and Settlement
A clear breakdown of the four fee buckets Flipkart deducts — commission, shipping, collection and fixed fee — plus GST, and how to read your settlement.
8 min readMarketplace FeesUnderstanding Amazon India Seller Fees: Referral, Closing and Shipping
How Amazon India’s referral fee, closing fee and weight-handling charges combine — and how FBA, Easy Ship and Self-Ship change what you pay per order.
9 min readOperationsRTO and Returns: The Hidden Cost Quietly Killing Seller Margins
Why returns and RTO (return to origin) hurt far more than the refund alone, how to put a real number on it, and practical ways to bring the rate down.
8 min readTax & ComplianceGST Basics for E-commerce Sellers in India
A plain-language primer on how GST affects online sellers — registration, TCS collected by marketplaces, input tax credit and the effect on your margin.
9 min readListings & ConversionProduct Images That Sell: A Practical Guide for Marketplace Listings
How to shoot and prepare listing images that lift conversion and cut returns — backgrounds, angles, resolution and the rules each marketplace enforces.
8 min read